About
I lead cross-functional teams through ambiguity to shape product, service, and brand experiences for the people we serve.
I lead the project, lead the team, and do the work.
Deep in healthcare and life sciences, broad across CPG, tech, and telecom.
A strategist who brings ideas to life.
Skills
Qualitative research brought to life through customer stories that inspire empathy and move people to action.
Clear, compelling, human stories, structured to get to the point and make ideas stick.
Journey maps, storyboards, service blueprints, and concept models that craft clarity.
AI-powered interactive prototypes that make ideas tangible, so teams can test, learn, and find the right solution fast.
Connecting business goals, customer needs, and brand promises into a strategy that's simple to communicate and easy to act on.
Collaborative sessions crafted to build alignment, drive decisions, and respect people's precious time.
Work
Experience
Leader of projects, teams, and the work itself — navigating ambiguity to bring strategy, design, and leadership together to define experience strategies that span digital, service, messaging, and retail touchpoints.
Founded a customer-centered design and strategy consultancy helping cross-functional teams find focus, craft inspiring customer stories, and envision seamless experience strategies.
Founding member of a CX design and strategy group, leading cross-organizational co-creation through design thinking that translated customer needs into future-state visions across a national network of health plans.
Innovation and design thinking project leader on Ziploc food storage, converging customer insight with prototyping to prove customer value, build business cases, and align brand direction.
Industrial design at the intersection of food and customer experience, leading kitchen and home products from concept through launch with major specialty retailers.
Thinking
A series of social media carousel illustrations to communicate tips for enhancing collaboration, facilitation, and CX strategy practices.
Published pieces and conference takeaways on customer experience strategy, storytelling, and design.
Contact